AT&T U-verse TV to Include Hallmark Channels
AT&T Inc. (NYSE: T) and Crown Media Holdings, Inc. (NASDAQ: CRWN) today announced a distribution agreement to deliver Hallmark Channel and Hallmark Movie Channel as part of the AT&T U-verse(SM) TV channel lineup.
"Hallmark Channels offer quality, family-friendly fare," said Dan York, head of programming, AT&T Operations, Inc. "We are pleased to deliver this compelling content to AT&T U-verse customers."
"We are excited to be a part of the AT&T U-verse experience," said Paul FitzPatrick, EVP and chief operating officer of Crown Media Holdings, Inc. "We look forward to bringing our quality programming to more customers through AT&T U-verse services."
AT&T U-verse TV is delivered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.
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About Hallmark Channel
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 74 million subscribers. The program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.
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