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In recent years, the number of local searches through the Internet has grown rapidly while offline information searches, such as print Yellow Pages, have declined. As a natural consequence of this shift in consumer behavior, local businesses are slowly shifting their advertising investments from traditional offline media to local search engines.

YAP3 gives independent yellow pages directory publishers the ability to compete with nationally-recognized yellow pages directories by giving them a comprehensive suite of Internet marketing and local search services that they can now offer their clients.



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"Independent yellow pages publishers have a great deal of experience and understanding of what their advertisers are looking for. Those key relationships are vital to the success of helping their clients reach consumers who are searching the Internet for the products and services offered by local businesses," said James Ashford, CEO of Yellow Assistance. Ashford said "Now local yellow pages directory publishers can quickly and easily offer advanced Internet marketing and local search solutions to their clients without the huge investment of building a system on their own."

"We offer local businesses a viable alternative to the national directory giants. Our directories provide businesses with the local coverage area they want at an affordable rate," said Shirley Hirst, Vice President of Alpha-1 Publishing, Inc. "We are dedicated to being the absolute best advertising value of any directory in our local market while utilizing the technology available to us that will best benefit our advertisers."

YAP3 features include the following:

A private-labeled online yellow pages directory.

A competitive suite of marketing services to offer local businesses.

Search engine friendly design and promotion

Deployment and marketing specialists

To find out more about the Yellow Assistance Publisher Partnership Program (YAP3), go to, call 702-765-0280 or visit the Yellow Assistance booth at the Association of Directory Publishers 2009 Annual Convention and Partners Tradeshow on April 16-18, Booth #205-207.

About Alpha-1 Publishing, Inc.

For more than 25 years Alpha 1 Publishing, Inc., a family-owned corporation, has been a leader in the publication of community telephone directories in Southern California's pace-setting Inland Empire. Alpha-1 Publishing, Inc. offers local businesses a viable alternative to the national directory giants with the local coverage area they want at an affordable rate.

About Yellow Assistance and YAP3

Yellow Assistance is a software development company, focused primarily on providing a powerful and flexible online yellow pages directory platform that can be private-labeled to independent directory publishers across the US and Canada.

YAP3 enables independent business phone directories the ability to compete with the top national business directories by offering a complete Internet marketing and local search platform. Through its growing network of partner sites, YAP3 has become an attractive marketing venue for advertisers targeting local markets.

Author Information

James Ashford
Yellow Assistance