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mBeat Media, Inc. ("mBeat"), the parent company of URBMOB.com and Urbmob Records, is pleased to announce the debut of "Hit the Stage! Down South -- an exclusive music talent competition for the next generation of digital media and recording artists."

HIT THE STAGE! LOGO'Hit the Stage! Down South' is a series of touring artist showcases that will be stopping in major centers in South Carolina, North Carolina and Atlanta from May 1 - May 5. Artists who create profiles on URBMOB.com will be given free admission to the showcase. Up to ten artists in each location will be selected out of the audience to Hit the Stage. Each artist will be asked to perform only ONE song. Each performance will be adjudicated by a panel of celebrity judges headed by St. Gian, Vice President, A&R of UrbMob Records, Partner in NeXmen Productions and Principal in NeXLyfe/Universal Motown in Los Angeles. The winner of each date will be invited to perform in Atlanta on Monday, May 5 at the Hit the Stage! Finale. "The winner of the Finale gets an all expense paid trip to Los Angeles to record the winning song with NeXmen Productions and offered a recording and distribution contract with UrbMob Records." Hit the Stage! Down South will feature Jesikah Maximus, Model & Hostess along with rappers Draft Pick, who will MC and host the events. Each date will also feature a headlining performance by NeXLyfe/Universal Motown recording artist J.Blue.

In addition to each showcase, celebrity photographer Leo Marshall will conduct an open casting to select one top model, who will receive a roundtrip airfare to Los Angeles and participate in the next Powershoot, scheduled for May. "The winner of the Hit the Stage! Finale will socialize among VIPs/Celebrities and perform at the Powershoot afterparty in Los Angeles." UrbMob Record's 'Hit the Stage! Down South' in association with partnership companies: Rasha Entertainment, From A2Z Entertainment, MyModelTalk.com, Hush Entertainment, Iceberg Entertainment, The Affiliation Entertainment, Maximus Music, Furious, Upscale Entertainment and The Source Magazine invite top artists to the following showcase dates and locations:


FRI., May 2, 2008 @ 7 p.m.: Greenville, South Carolina. Club H20. 1312 Cedar Lane Road

SAT., May 3, 2008 @ 7 p.m.: Greensboro, North Carolina. Club Menage. 3404 High Point Road

MON., May 4, 2008 @ 7 p.m.: Columbia, South Carolina. Club Elements. Columbia Mall Boulevard


MON., May 5, 2008 @ 7 p.m.: Atlanta, Georgia - Hit the Stage Finale. Lotus Lounge. 2420 Piedmont Rd NE

"Urbmob Records is a full-service record label that offers digital and traditional distribution, publishing, management and merchandise services -- limited only to recording artists with profiles on URBMOB.com."

URBMOB.com is a tool for emerging recording artists and models that enables the direct distribution of ring tones and wallpapers to the mobile phones of fans. Urbmob.com is built around a social network where promoters, managers and fans can interact directly with emerging recording artists and models. The leading recording artists and models on Urbmob.com get paid and share the revenue of the site, in the form of cash and marketing rewards based on their talent rank performance. Any artist submissions for Hit the Stage! Down South need to be uploaded to www.urbmob.com and registered for consideration by visiting www.urbmob.com/HitTheStage

With the recent and overwhelming success of "The Powershoot" in Atlanta, Miami and New York, the next stop on the multi-city tour is Los Angeles, TBA in May! Urbmob.com is pleased to partner with top photographer Leo Marshall for both the Hit the Stage! and The Powershoot events. Any model submissions need to be registered for consideration by visiting www.mymodeltalk.com/leo-marshalls-powershoot.html.

For media interviews or sponsorship opportunities contact: CEO, Toni-Mateo of PR-Franchize, Inc. (e) toni.mateo@pr-franchize.com. For more information about Urbmob Records contact Robert Delamar, GM and VP of Business Development (e) rdelamar@mbeat.com or St. Gian, VP of UrbMob Records (e) AR@urbmob.com.


Leo Marshall was raised in California and attended San Diego State University. He was a signed model to Elite Model Management, which is one of the top modeling agencies in the country. He started modeling in 1994 and moved to Atlanta to continue his modeling career and soon became one the most accomplished celebrity fashion photographers inside the fashion & entertainment industries. For more information on Leo Marshall, please visit www.myspace.com/leomarshall or www.leomarshallphotography.com.


mBeat Media, Inc. is the parent company of Urbmob.com and Urbmob Records. Urbmob.com is a tool for emerging recording artists and models to reach the massive mobile market. Urbmob Records is a leading distributor of mobile music and other digital content. Recent mBeat releases have included Joe Budden's Mood Muzik 3: The Album (in partnership with Amalgam Entertainment, LLC). In addition, mBeat is the exclusive mobile wallpaper distributor of the leading urban supermodels, including Tomika Skanes, Coco, Buffie the Body, Angel Lolo Luv and emerging superstar Jessikah Maximus. For more information on mBeat Media, Inc. please visit: www.urbmob.com/corporate

PR-Franchize, Inc. is a private based PR Firm specializing in public relations and media management of high-end programs produced by clientele across the globe related to special projects inside the business of corporate entertainment. Our PR Firm provides PR representation in charge of overall public relations activities and programs. The programs normally include media relations, community relations, corporate communications and strategic planning w/ special events. CEO & PR Executive Coordinator: Toni-Mateo* #516.298.3633

(*) For more information including: media inquiries, investors, sponsorships, business engagements, or electronic press kits (EPKs) of clientele contact our main office or go online to our official website @ www.PR-Franchize.com. Media Profile @ www.myspace.com/ceotonimateo

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Robert Delamar