lawson falle greeting cards

Paramount Cards Holding Corporation today announced the sale of Lawson-Falle Publishing, its Christian greeting card unit, to Dicksons Gifts, a leader in Christian and inspirational gifts. It also simultaneously entered into a long-term strategic alliance to create and manufacture greeting cards for Dicksons. Terms were not disclosed for the deals, effective year end.

Paramount Cards said the development allows it to better focus on its core businesses in the growing value and other sectors of the greeting card business.

Hamilton Davison, President and Chief Executive Officer of Paramount Cards, said, “Lawson Falle has enormous growth potential when combined with Dicksons Gifts, which can help leverage its great brands, including Voices of Faith™, Inherit the Mirth™ and others. Previously, we made serious acquisition runs at other Christian gift companies in the effort to build critical mass, and then shifted to a selling mode. In Dicksons, we found a first class company with a strong tradition serving the Christian market and feel Lawson Falle will benefit from the wonderful gift lines it carries. We are also delighted with our new partnership with Dicksons.”

Jim Potts, Chief Executive Officer of Dicksons Gifts, said, “For years we have watched Lawson Falle grow and develop a great reputation for quality, service and product innovation. We are excited to be involved with its terrific products, talented leadership team and the ongoing support of a large card publisher, all of which make for an impressive line up.”

Davison added, “We are highly interested and supportive of Lawson Falle through our new working relationship with Dicksons, allowing us to leverage our unsurpassed range of high quality greeting cards while turning over marketing, sales, service and support to Dicksons, an expert squarely focused on this market segment.”

Rick Tocquigny, President of Lawson Falle Publishing, will remain as President of the company and join Dicksons leadership. He said, “Lawson Falle is the second largest marketer of Christian greeting cards and Dicksons will enhance our ability to build inventive brands for the social expression industry. Lawson Falle is known for its leadership in segments of the Christian card market and we are confident the synergistic alignment with Dicksons will benefit our strategic growth initiatives. We expect our Voices of Faith™ line to expand with gifts and cards, as the Dicksons product range helps leverage our best selling authors and artists, such as Casting Crowns, Sandy Patty and other voices in our series.”

Tocquigny added that the entire leadership team at Lawson Falle will join Dicksons, providing for a smooth transition. He added that Lawson-Falle’s Cambridge, Ontario office will continue to provide sales and administrative support to all channels on a worldwide basis.

Headquartered in Seymour, Indiana, Dicksons markets some 10,000 products, including inspirational items, wall and home décor, jewelry, toys and novelties. Dicksons’ brand products include Cross Gifts, specialists in inspirational jewelry, Harbor House Gifts, known for inspirational auto accessories, and Ton Communications, marketer of seasonal products.

Paramount Card’s core businesses include the Premier Greetings unit, a leader in value priced cards sold through grocery, drug and specialty retail chains; Cardsmart, the national card and gift retail franchise offering 50%-off greeting cards everyday, and Image Craft, the dollar-card category leader in Canada.

Based in Pawtucket, Rhode Island, Paramount Cards Holding Corporation companies feature more than 25,000 beautifully designed greeting cards, and is America’s oldest and third largest greeting card company.

Paramount’s operating subsidiaries include Cardsmart Retail Corporation, a fast growing national chain of value priced card and gift franchise stores; Image Craft, the second largest card publisher in Canada and supplier of over 90% of the dollar cards sold in Canada; Premier Greetings division, the USA leader in strategic value marketing; Images From The Heart, which markets products including handmade greeting cards sold through at value prices, and Paramount International, a leading supplier of private label and custom produced cards and related products. For more information, visit .

Author Information

Brian Dobson