loreal my learning

CERTPOINT Systems™, a leading provider of corporate training solutions, announced today that L'Oréal, the world's largest cosmetics and beauty company, has chosen CERTPOINTVLS™, a global learning technology solution, to help deliver its new employee learning portal. It will be accessible through its corporate intranet called L'Oréal & Me. L'Oréal plans to deploy the program to its 60,000+ employees, in 58 countries on five continents, in over 46 languages.

The My Learning program will provide employees with their individualized online learning space. The program is designed to optimize the learning experience for every L'Oréal employee regardless of location. It has been created using a blend of innovative learning methods and tools that range from traditional classroom workshops, on the job learning, distance learning to video demonstrations and creative Web 2.0 learning to meet the long term training needs and expectations of every L'Oréal employee. The training initiative will support all of L'Oréal divisions, brands and functional expertise.

Philippe Louvet, Learning Director, L'Oréal said: “At L'Oréal we have a firm belief that every one of our employees in all L’Oréal units around the world, should have equal access to continual learning in order to gain, develop and extend their personal and professional competencies. To achieve this we wanted to create a program that went beyond the simple definition of blended learning as a combination of classroom and online techniques. We believe that the My Learning program will not only help us to continue to attract the best employees but also to retain the excellent employees that we have.”

My Learning will deliver individualized training tracks to employees based on the technical and managerial competencies appropriate to their role. This approach ensures that every employee is empowered with the knowledge and skills to successfully perform their current role and can also see a clear route for advancement. It will also support knowledge transfer within the company; employee orientation; corporate initiatives such as diversity and ethics; and will enable information to be immediately disseminated quickly to employees.

L'Oréal selected CERTPOINT Systems to help deliver and manage My Learning following an exhaustive evaluation process that took more than a year to complete. CERTPOINT Systems delivered against all of L'Oréal’s criteria, including the quality of its product, experience of global implementations, multi-lingual functionality and ability to offer software as a service (SaaS). CERTPOINTVLS provides L'Oréal with a single platform from which to manage, deliver and track all online learning activities.

Philippe Louvet concluded: “The scope of My Learning is immense: not only in terms of the employee numbers and locations but also because it involves redesigning existing training programs to make them fit for purpose. L'Oréal is passionately committed to learning and we recognize the huge dividends that this initiative will deliver. We also have an experienced partner in CERTPOINT who have already shown themselves to be very dedicated and sensitive to our priorities and objectives.”

CERTPOINTVLS will enable L’Oréal to create and maintain training content in a simple and intuitive manner whilst remaining a flexible system to meet changing training needs and also minimize its carbon impact.

Ara Ohanian, President and CEO of CERTPOINT Systems Inc. said: “We are excited to partner with L'Oréal to deliver next generation blended learning to L'Oréal’s high-performing employees across global markets. Together, we are leveraging Web 2.0 Collaboration and Mobile Learning to take blended learning to new levels of business impact. L'Oréal maintains exacting standards throughout its business and this announcement is therefore a testament both to the strength of CERTPOINTVLS and our reputation as a global learning solution. We look forward to supporting their training vision well into the future.”

CERTPOINTVLS is a global learning technology solution that puts talent and knowledge to work throughout the organization and extended enterprise to increase and measure performance on the job for stronger business results.

About L'Oréal

L’Oréal is dedicated to serving all expressions of beauty and well-being, which it seeks to make accessible to women and men worldwide through the creation of innovative and high performance cosmetics. French chemist Eugène Schueller, pioneering inventor of hair dyes, founded L’Oréal in 1907. Today, L’Oréal is the global leader in Beauty, with a unique expertise as a one hundred years old pure player in Beauty:

in every categories -skincare, haircare, make-up, hair colorants & perfumes,

in all distribution channels -from mass market to hair salons, department stores, pharmacies, internet and mail,

in all countries –more than 130, with 90% of sales coming from outside of France and more than 50% from outside Europe.

The Group has a unique and diverse portfolio of powerful brands that enables it to anticipate new aspirations and develop ground breaking products. Then, to tap into every desire for beauty, each Division of L’Oréal maximizes the potential of all its brands. In this way, a closer and stronger relationship is established each day, between L’Oréal’s 25 international brands and growing numbers of increasingly diverse consumers.


CERTPOINT provides an all-in-one software suite to manage talent, deliver knowledge, and track business results. Global leaders like Toyota, Honda, and Black & Decker use CERTPOINT's technology to arm their employees and partners with the knowledge they need to win and retain customers. CERTPOINT helps more people in more places easily gain knowledge faster with measurable business results. Founded in 1996, CERTPOINT is used by more than 1,000 businesses in over 35 countries and languages to deliver knowledge beyond the organization deep into sales and service channels. Please visit www.certpointsystems.com.

CERTPOINTVLS TM is a global learning technology solution that puts talent and knowledge to work throughout the organization and extended enterprise to increase and measure performance on the job for stronger business results. The suite integrates Learning Management (LMS), Content Management, Competency Management and Collaboration into a seamless learning system for creating, managing, delivering and tracking all online learning activities.

CERTPOINT Systems, the CERTPOINT logo and CERTPOINTVLS are trademarks or registered trademarks of CERTPOINT Systems Inc. and/or its affiliates in the United States and/or other countries. Other names may be trademarks of their respective owners.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.

Author Information

Nicole Balvin
CERTPOINT Systems Inc.