derma wand

International Commercial Television, Inc. (OTCBB: ICTL) ("ICTV" or "The Company"), a premier consumer products company employing the strength of revenue-generating and compelling direct response television ("DRTV") for "Fountain of Youth" products to the global consumer, is pleased to report the following:

New Website for ICTV's DermaWand :

ICTV has launched its new and enhanced website for its industry leading "DermaWand" product brand. Along with an updated graphic design, DermaWand's Official Website includes many new features, including expanded user testimonial and review sections, a "how to" guide, an instructional video, and a streamlined order process to improve the purchase of the DermaWand and its associated DermaVital Skin Care products. The site will also contain links to expanded Customer Service and Frequently Asked Questions ("FAQ") sections.

New visitors to the site will be able to take advantage of "special web only" order options, exclusively offered only on the company's DermaWand.com website. In addition, the company will be implementing a new, broader marketing strategy for the site beginning in October 2008.

Mr. Kelvin Claney, CEO of ICTV, stated that "We are pleased to present our DermaWand and DermaVital products in this new website, and feel that the changes we have made will enhance visitors' experiences when they visit." Mr. Claney further commented, "All of the products that ICTV develops will have dedicated sites based on this new and improved DermaWand.com platform."

About the DermaWand:

The Company-owned DermaWand is a highly effective, patented and unique in-home skin care appliance that helps reduce the appearance of fine lines and wrinkles, and assists in cosmetically improving overall skin appearance

About the DermaVitál Skincare Line:

The DermaVitál Skin Care range has been specially formulated to enhance the effectiveness of the results achieved by using the DermaWand. The lead products in the range are the DermaVitál Hydra-Infusion Beauty Treatment and Hydrating Skin Mist, a formula that received a U.S. patent for effectively allowing water to be absorbed on to skin.

About International Commercial Television, Inc.:

Headquartered in Bainbridge Island, Washington, International Commercial Television, Inc. is a rapidly expanding global consumer products company marketing unique and effective "Fountain of Youth" products with distribution channels in place in over 35 countries worldwide. The Company utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market, and sell health and beauty products under its DermaWand and DermaVital Skincare brands. Marketing and distribution of the Company's products is done through infomercials, live home shopping television, mass retailers, spas and salons, online shopping, and other forms of distribution.

Forward-Looking Statements:

The matters discussed in this press release may contain "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). The Company intends that the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to forward-looking statements made by ICTV. Undue reliance should not be placed on forward-looking statements as they may involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties.

Contact ICTV's Investor Relations Department at:

Tel: 1-888-449-ICTV

E-mail: info @ ictvonline.com



Author Information

Tim Crosby
International Commercial Television, Inc.

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