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International men's lifestyle community http://www.Savvy.com today announced the world's largest, most democratic search to find the world's most beautiful woman, inside and out.

RectangleThe winner will take home an unprecedented US$1 million prize.

Voting for monthly winners will commence in January 2008, leading up to a February 2009 'reality TV' finale broadcast online, via mobile and on cable TV in Savvy's top country markets of the US, UK, Canada and Australia.

Launching the contest in Sydney, Savvy Digital Limited CEO Jonathan Gravenor said that the Million Dollar Search will attract some 250,000 contestants and tens of millions of men and women voting regularly worldwide. "Our judging panel is you and this is 100% your public verdict. There is no judging panel, celebrity judges or editorial input from us." Gravenor said that Savvy's popular North American-focused 'Is She Hot?' TM modeling contest is the launching pad for this ambitious international search. "The contest links closely with our active social network Savvy Nation, letting voters interact with contestants regularly.

"Savvy's publishing and social networking community creates a level playing field where the girl next door can compete with professional models on equal terms and frequently win. Voters get to know entrants' personalities in depth during the contest and our four years of contest experience demonstrates clearly that our readers consistently vote for more than just photographic appeal.

"Yes, we expect voting based on looks. But Savvy readers believe a woman is also beautiful when she is being herself - fun, approachable smart and confident, sexy and vivacious. 'Ice queens' and self-absorbed models seem to do badly. We would love to see regular girls from around the world holding their own against top European and US models."

Leading swimwear designers Baku Australia http://bakuaustralia.com.au have partnered with http://www.Savvy.com for the contest launch - after all a million dollar girl needs to look like a million dollars! The winner's photo-shoot will feature a stunning one-off custom-made designer bikini from Baku. Founder and creative consultant Sue Bykerk said Baku were enjoying the assignment. "We've had creative fun putting together a sexy Australian take on how a final million dollar bikini could look and designing a teaser bikini for today's launch. We're working on a summer swimwear spectacular with Savvy and during 2008 we can start designing for the contest winner."

Co-hosting the launch, Australian media star and 'Rove' stand-up TV comic Peter Helliar joked that it seemed the search was for a female version of himself. "Savvy readers will be voting for the whole package, not just beautiful, but funny, intelligent, engaging, charismatic, successful. Very much like me, but in female form - betting types should start laying odds on seeing me up there to collect my million dollar prize in a year's time!"

His co-host Erin McNaught, Australia's 2006's Miss Universe representative and presenter of Channel 10's 'Cybershack' show, said that the search was a fantastic opportunity. "Both monthly semi-finalists and the final winner will receive massive public exposure to build their career and an international fan base. Not to mention that mind-blowing prize - how many chances do young women get to put their hand up for a million-dollar annual salary?"

Working to stay at the cutting edge of content, new technology and social interaction, Savvy provides visitors with:

combined publishing / social network format

web-TV news and entertainment

streaming video and original video production

over 50,000 news and feature articles

original modeling photo shoots, popular monthly modeling competition

original writers on subjects such as career, your money, dating etc

Savvy Nation social network - video-blogs, chat, profiles and more

Interactivity between casual visitors, Savvy models and community members.

Via its Associated Press wire feed, Savvy.com provides breaking news, sports and entertainment every 15 minutes, 365 days a year.

Background Information

About Savvy

One of the #3 international men's lifestyle sites since 2005, http://www.Savvy.com is a growing lifestyle site and social networking community. Our September 2007 audience reached 8 million unique visitors, resulting in nearly 30 million monthly page views. Savvy is now leveraging its brand and development into expanded digital delivery via continuing Online growth, Mobile Integration; and Video on Demand.

Savvy offers quality photo shoots and news, sports and entertainment updates every 15 minutes, 24/7. Plus more than 50,000 articles onsite, thousands of videos on just as many topics of interest to men from health to cars; and Savvy TV and social network Savvy Nation.

Savvy.com is owned by Savvy Digital Limited, with offices in Sydney Australia; San Francisco bay, Seattle and Atlanta in the US; and representation in London UK; and Canada. Savvy's original columnists write on women, dating, entertainment, sports, celebrities, fashion, health, relationships, games, gadgets, auto and rides, careers, money, odd stories; and humour.

The site also features tasteful, non-nude pictorials and interviews with some of the world's most beautiful and talented models, entertainers; and 'the girls next door'. Featured models have included TV Stars 'My Name is Earl' star Nadine Velazquez; 'Deal or No Deal' models Ursula Mayes, Aubrie Lemon, Donna Feldman, and April Scott; 'The Price is Right' star Gabrielle Tuite; Wedding Crashers' star Camille Anderson; ESPN sports newscaster Bonnie Jill-Laflin; 'America's Next Top Model' stars Nicole Pattonini and Sara Racey Tabrizi; and 'Sports Illustrated Swimsuit Model Search' star Krisi Ballentine. Others include Miss Great Britain 2006 Danielle Lloyd, top-selling Calendar Models Vida Guerra, Mayra Veronica, Chanel Ryan; South America's TV/modeling superstar Alejandra Gutierrez ('Ale G.'); Actors/Models Joanna Krupa, Nikki Ziering, Irina Voronina, Victoria Anisova, Jennifer Korbin and Holly Weber; and Playboy Playmates Louise Glover, Jennifer Walcott, Linda O'Neil, Karen McDougal, Kay Sivilay, Katarina Van Derham; an 3FBD d internet sensations Luana Lani, Natasha Yi, Jessica Burciaga, Brooke Banx; and Meriah Nelson.

About the Search for the Million Dollar Woman

In January 2008, Savvy.com's monthly 'Is She Hot?' ('ISH') contest is exploding into an international year-long search with an unprecedented US$1 million prize. The winner will represent http://www.Savvy.com and key sponsor/s in 2009, traveling for promotional appearances and interacting with fans.

From 2008, monthly winners will automatically become semi-finalists in the annual Million Dollar Woman Search. Four other semi-finalists will be chosen, again 100% by readers, from all previous eligible ISH winners since 2004. In early 2009, the 16 semi-finalists will be flown to Sydney, Australia to compete in a televised and web-cast final contest.

Only one winner will be named. At the final contest in early 2009, the Million Dollar winner will instantly take home US$250,000. The remainder will be delivered equally throughout the year as she fulfils the contractual requirements of the $1 million modeling contract. For more information: www.isshehot.com.

About Baku Australia

Baku Australia is one of Australia's leading swimwear companies, with three labels - baku, ginja and ginja groovers. The collections are sold extensively across Australia and exported internationally across the Asia-Pacific region to New Zealand, Fiji, Singapore, Thailand, Malaysia, Hong Kong and Japan; to the UK and France, Spain, Turkey; and the United States.



Author Information

TERI SAWERS
Savvy Digital

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