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With less than 66 days to go to the World Cup an English company providing language and cultural awareness services has launched a free service providing common English language football phrases. The service aims to capture the building excitement in the run up to the greatest sports event on earth and channel it in a way that offers an insight into the English language and culture.

1966 was the year England won the World Cup. Forty years on the likes of Rooney, Beckham and Gerrard will try to capture the spirit and success of their predecessors to bring the World Cup back from Germany. Away from the competitive element of the World Cup there lies a greater aim of the competition – that of bringing different languages and cultures together under a common goal (no pun intended).

To celebrate the fact that the World Cup is now less that “66” days away Kwintessential, an English company providing a range of language and cultural awareness services has launched a new service on its news page called “Cross Cultural News.” The page, which receives more than 5,000 hits per day, offers readers all the latest news relating to areas such as translation, language learning, cultural awareness and international business. Now in the run up to the World Cup there will be a daily ‘football phrase of the day.’

Readers will be able to visit the page daily and learn the latest English football phrases or words that will both develop their English language skills plus give them a head start once the World Cup begins. So if you don’t know your ‘dives’ from your ‘dugouts’ or what on earth it means to ‘skin’ an opponent then this is the thing for you.

“We are a football mad company,” explains Managing Director, Neil Payne. “We saw a natural extension from what we do in terms of offering language and cultural awareness training to the World Cup. We simply want to get involved in the run up to the competition and at the same time offer some useful insight into our own language and culture, of which football is a large part.”

And who will win the competition? “It will be Germany vs. English in the final and we will win on penalties,” claims Neil with a wide grin.

For more information on Kwintessential please visit their website at www.kwintessential.co.uk or go straight to their new page at http://www.kwintessential.co.uk/crossculturalnews/archives/cat_395416785.html



Author Information

Neil Payne
KWINTESSENTIAL

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